App
By scanning and stimulating to build up personal feet model to avoid foot pain while wearing the wrong shoes. It also designed to reduce time and costs on shoes trying process for users.
Skills: App design, Market Analysis, Information Architecture
Tools: Figma, Adobe Photoshop, Illustrator
Platform: iOS
Background
45%
35%
10%
20%
35% of people describe
that the shoes they bought
are uncomfortable to wear
20% of people are worried
about improperly fitting shoes
can actually have a number
of negative health effects
10% of people are trying
to figure out more details
about their feet and shoe
sizes
Specific statistics about feet and shoes problem
College of Podiatry surveyed 2000 individuals about what do they think about current shoes problems and their thoughts or concerns.
nearly half of women (45%)
admitted to purchasing shoes
that didn't exactly fit
4 major problems people may face while they are buying shoes
1. Not familiar with the size of feet
Most people may not know their accurate feet sizes. They might wear the unsuitable shoes for the whole life and think those are their right shoes because they only buy shoes based on shoe sizes but not detailed stats.
2. Various foot shape
People have different foot statistics and foot shapes.
For example, the width of
foot has multiple categories
including A,B,C,D, narrow,
medium, and wide.
3. Same size shoes are not “same”
Shoes from different brands may shoe the same shoe size, but they are not the same or even close to that. While online shopping or trying shoes in stores, that makes people really confusing and it is time-costing.
4. Painpoints are hard to explain
As people communicating about the shoes, it is hard for others to easily get where the painpoints are and talk about rubbing.
Market Analysis
Accurancy
Accurancy
Accurancy
Accurancy
People put their foot
on a single sheet of
paper and slowly trace
around the foot
Cost
Cost
Cost
Cost
Convenience
Convenience
Convenience
Convenience
Efficiency
Efficiency
Efficiency
Efficiency
Almost 0
Pen
Paper
Ruler
Extra Person(Maybe)
Really quick to
get the result
Customer scan their feet and
share their previous fitting experiences
on other Nike shoes
Zero. The app is free
to download.
Only Phone needed
The scanning process
may be long
Using the Brannock device,
users may get an accurate
result. Heel-to-toe and arch length
(heel-to-ball) can be accurately
measured.
Relatively expensive.
About $50-100
After customers place
the order, it takes time
for them to get the device
Because of the complex
procedures, the results
may be long to get.
People go to store to
and try on shoes
Transit fee would
be $10-20
They need to drive,
walk, or take transit
to the stores
It is okay
Trace around the foot on paper
Scanning App
Professional Brannock Device
Go to stores in-person
A
B
C
D
Brannock
Concept Evaluation & Wireframe
Users send the feet
model back
Users make their own
feet model and measure
Scanning App
Send cheap shoe model to users
A
B
C
D
Accurancy: A
Cost: $100 (D)
Convenience: C
Efficiency: C
Accurancy: A
Cost: $20-30 (B)
Convenience: D
Efficiency: B
Accurancy: B
Cost: Almost 0 (A)
Convenience: A
Efficiency: A
Accurancy: A
Cost: $60 (C)
Convenience: C
Efficiency: C
Wireframes
Provide a box filled in with
soft material, the customers
should put both of their feet
in the box and wait until it gets
dry. Then, send back to us
the feet model.
Provide the same box to the
customers. We can send plaster
to them and they are welcome to
do the steps by themselves.
Dry the material using a hairdryer.
Scan the feet. Make a virtual feet
model and stimulate the painpoints.
Estimate the best shoe sizes for
users.
Industries send the desired shoe models
to customers and suggest they wear
those models for a long time to see if
there’s any painpoints appearing.
User flow & Information Architecture
User flow
See shoes
Open app
Sign
up
Log
in
Scan
Adjust
Select
Confirm data
Browse shoes
Search shoes
Compare/test
Shoes link
Feedback
Finish
Buy/try/return
Information Architecture
Discover
Browse product
Search
product
Fit
Scan
Adjust
Foot profiles
Test shoe
size
Product
link
test shoe
size
Buy or/and
return
Discussions
Product
reviews
Share
post
Profile
Settings
Personal
info
Review
data
App Presentation
I designed four divided foot parts based on four main painpoints that may appear.
It helps the users to know better about their own feet and painpoints after viewing the visual model. It also assists the shoes industries to fix their shoes design according to users’ painpoints.
Key Feature 1: Foot Section Analysis
Step 1: Scan Foot Shape
toes
forefoot
midfoot
heel
Match 4 crosses’ position and scan the foot shape
are what the users will do for this step.
Step 2:Adjust Foot Shape
After the basic model shown, users can draw and adjust the
foot shape using brush and moving tools. Then, they will
get the result right after.
App Presentation
Key Feature 2:
Visualizing Painpoints
Key Feature 3:
Evaluating User Feedback
By using stimulating function,
the model will show the
possible painpoints appearing
for specific shoes.
Users can see their painpoints and adjust them by clicking try other size button.
After the users get their
shoes, they can share
the thoughts and feedbacks.
And the system will use the
collected data adjust the
design.
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